The mental “settings” of high-performance competitors can be applied to everyday life and creative processes; New findings from the cognitive sciences became best sellers.
In one of the tales published in Nada del otro mundo (1987), Roberto Fontanarrosa imagined a professional sprinter, Lauven Vogelio, who used all sorts of unusual details to win thousandths in a race, such as injecting cheetah hormones or transplanting more bones Light and hollow. In the end, Vogelio runs so fast in the Bolivian altiplano that he ends up spraying in the air, before the astonished look of his team of 15 coaches and scientists.
The career of innovation in high performance sports can have lessons more edifying than the history of Vogelio for creativity, personal productivity and well-being in everyday life. Two recent best sellers have thoroughly analyzed the “mental settings” that superattacks use to make a difference, to see which of them are applicable to daily life. Both essays rely on new findings from the cognitive sciences and go one step beyond the commonplace motivational harangues of ex-businessmen, who often emphasize teamwork, “follow your passion,” and so on.
“There is a lot to learn from super-athletes, although it is difficult to make a short list with ‘tricks’ of universal application,” says Brad Stulberg, author of the new book Peak Performance and a regular contributor to the Science of Us site. Often publish articles on how changes in mental focus, which may be simple, help to modify our behavior. The interaction between the physical and the cognitive is the constant in the book of Stulberg and the Rasmus Ankersen, The effect gold mine ( The Gold Mine Effect , not yet translated), where the author delves into “factories super -attractors “to try to extract lessons applicable to other areas.
When he was researching for his book, Stulberg talked to world surfing champion Nic Lamb, who told him that one of his mental cues was to learn to “feel comfortable in discomfort.” This area is not naturally pleasant to anyone, but you can train yourself by “stretching” the sports routine beyond preconceptions, “choosing to say ‘yes’ when your body and mind say ‘no’,” Lamb says. “There is a lot of scientific evidence in psychology that shows how self-control can be exercised as a muscle, and that this can start with the physical routine, but it moves directly to our cognitive work,” explains the author of Peak Performance .
Stulberg also calls to focus more on processes than on results. “Achievement is often a motivational fuel, but we often put too much emphasis on it-which may include a significant chance-and not on the incremental steps involved in the process,” he says. This leads to better toleration of failure and keeping passions in a state of harmony rather than obsessively. The high-level expert believes that the first ones – which are healthy passions – are dynamized by intrinsic motivations, while the latter depend on external validation, and are therefore much more fragile to failure.
In Peak Performance there is a very direct analogy between the sport of high competition and the creative process. Stulberg tells us that it has to do with an equation in which the sum of one lapse of stress and demand and another of rest and recovery give rise to results. “In sports science, it has been shown that to improve a muscle or a skill you have to challenge it, adding intensity and duration over a period. Then comes a recovery stage that is just as important as the previous one. Repetition and consistency are key to achieving results. “
Students of creative processes distinguish, similarly, a stage of immersion – with focus and commitment to a certain subject or problem to be solved -, a second incubation or maturation of the idea, where the mind relaxes and works the unconscious, and finally An “Eureka moment” or “aha!”, The epiphany that can arrive at the least predicted instant.
In his best-selling book Fast Thinking, Thinking Slowly , Nobel laureate Daniel Kahneman points out that on the road to any goal we set out to – to climb a mountain, start a business or lose 10 kilos – there is always a “blind spot” To do with all things that can go wrong, and which are usually seen ex post , when a project fails.
Kahneman, who like many behavioral economists are fed by countless examples of sport, says that this progression does not make sense, and that he thinks ex ante about all things that can go wrong – in a pre-mortem analysis ‘, Rather than’ post-mortem ‘- serves to prepare for inclement weather ahead. “The best athletes in the world are a cult of this practice, and when something does not go according to plan, they do not despair or are off guard, because they are trained to face the unexpected,” says Stulberg.
Other “stylized facts” that the author of the book on athletes of the physical and cognitive arena see among high-performance athletes are that they see challenges in a positive light (as an opportunity for growth), pursue their own interests What they tell them the others), they aim to outdo themselves, they are involved in lasting mentoring relationships and their parents support them along the way. In relation to real interest, it is studied that the top players of the NFL USA. Are those who practiced other children’s sports, and who later came to football because they liked it and not by imposition of parents.
Ankersen talks about innovation and applied science to high-performance sports, but believes – just like Stulberg – that these factors do not define the status of a super-athlete: “The key lies in his mental muscle, in his way of seeing World, “he says. There is no genetic charge that predisposes runners in some African countries to be mega-stars of marathons, but a lot of work, effort and conviction – from small ones – that if people they know win gold medals at the Olympic Games, It is a possible achievement.
Rasmus Ankersen (author of The Gold Mine Effect ) settled for months in towns or small towns from which a disproportionate number of super-athletes emerge. She visited women’s golf academies in Seoul, South Korea, where 137 of the 500 best players in the world come from; The MVP Track Club of Kingston, Jamaica, where the best sprinters come from; The city of Iten in Kenya, home of elite marathon runners; Rio de Janeiro football schools and a tennis club on the outskirts of Moscow, which in recent years has trained more Grand Slam tournament winners than the USA. And England summed up.
The leading company in sports apparel and footwear today set a model to follow in terms of how a brand image is built. Thus, the image of Nike has created its characteristic guidelines from the hand of the agency Wieden & Kennedy. Like its characteristic logo, accompanied by Swoosh (the Nike wing), or its famous slogan, which is already part of the common language ( ‘Just do it’ , which translates as ‘Just do it’), without leaving Aside the use of the image of stars of the world sport, as Michael Jordan.
Nike clothing occupies a place of prestige in the everyday clothing of millions of consumers. And, although today its image is controversial, the clothing label continues to the top of sales, with a turnover of 9. 000 million dollars between the months of January and May last year.
Nike’s founder, Phil Knight (a young business graduate and then a professor at the University of Oregon, USA), had the vision of starting his own business, from providing athletes to Clothing necessary for the practice of his discipline.
In the late 1960s, the sportswear market was dominated by brands of German origin, such as Adidas, and footwear such as Converse. This was well known by Knight, since he himself had been a middle-distance runner at the university.
On a trip to Japan, the daring Knight contacted the firm Onitsuka (Asic) Tiger, dedicated to the manufacture of sports shoes, And convinced its owners that its product would have very good exit in the United States. On his return, in 1962, young Phil founded “Blue Ribbon Sports” (BRS) and the following year, the company already imported 200 pairs of high-tech sports footwear, at a very low price.
BRS was joined in 1964 by Bill Bowerman, an athletic group coach at the University of Oregon and a friend of Knight, who would then work with prototypes and shoe designs. Bowerman, always on the lookout for perfection for his athletes, one day accidentally poured the plastic rubber from the shoe into a waffle maker and then toasted it. His tests with the soles led to a surprising result: thus emerged the modern sole to run long distances in the sports shoes. The designs created by Bowerman for Nike were the most sold among sports and professional athletic shoes, with models such as ‘Marathon’, ‘Cortez’ or ‘Boston’. With the new decade, the BRS changed its name to ‘Nike Inc.’. The first employee of the new company, Jeff Johnson, proposed the name Nike , which corresponds to the Greek divinity of victory. Its correct pronunciation is separately: Ni-key. But a new image was needed for this new company. So Knight decided to call one of his students, who later became his wife, Caroline Davidson, to design a logo to be used on the side of the shoe. The young Caroline created the iconography of Swoosh , the wing of Nike that refers to the idea of speed.
The design of the Nike logo, accompanied by the Swoosh , evolved over the years, but it was the Swoosh that became a fundamental part of the Nike image. To such point that, from 1995, the Nike logo was transformed only in the Swoosh .
Nike, reaching the top position
Finally, in 1972, Nike ended its business relationship with Onitsuka (Asic) Tiger and decided to start its own production. Two years later the first industrial plant of Nike was erected, in the locality of Exeter, New Hampshire, the United States. In ’75 the expansion of Nike was already worldwide and the company had factories in Taiwan and Korea. In addition, that year Nike decided to open its second plant in the United States, in the town of Saco, Maine. Nike’s profits had grown from $ 1.96 million in 1973 to $ 149 million in the early 1980s.
By 1979, Nike ranked number one among the most popular companies, and had become the leading brand in the sports clothing industry, not only in the United States, but also in major markets such as Europe, Asia And Latin America. Its production expanded so that it went beyond sports shoes and made all kinds of clothes for the sportsman (shirts, sweaters and pants, camperas, caps and even balls, among others).
In 1984, Nike’s net profit was $ 919.8 million. But, by that date, the sportswear market was not the same, (Such as LA Gear), which, coupled with the traditional Adidas, Reebok, Converse, New Balance, Puma and Kappa, could have made even the biggest stagger.
While Nike had a long history, this was not enough for this new stage, in which the consumer was more reluctant to adopt a single brand. But, thanks to Nike’s effort and, above all, to the unique creative work of the Wieden & Kennedy agency (with Dan Wieden and Jim Risworld leading the way), the brand was repositioned as number one in the late 1980s, Remained in that place until today.
Currently, Nike’s product portfolio includes the following lines: ACG, Running, Tennis, Basketball, Baseball, Volleyball, Football, Soccer, Mountain biking, Tech Training, Track & Field, Women’s and Golf. In turn, Nike has its own line of towels, backpacks and bags within the Miscellaneous products category, in addition to the Personal Accessories line, such as watches and eyeglasses.
In terms of technological innovation, the company stands out for the design of its sneakers and the quality of its garments, as for the electronic devices of the FIT (Functional Innovate Technology) line, which allow athletes to battle against heat, Cold, snow, wind and your own heat during a physical activity.
Strategies: next to the sportsmen
When Phil Knight went ahead with Nike, in the middle of the ’60, before investing in his publicity, Needed to make the brand recognized by its target audience: athletes. To this end, Knight hired Jeff Johnson, a California footwear retailer.
Johnson did not like being called a ‘sales man’ and chose to offer the product through non-traditional channels. His first step was to go to the universities and institutions where the runners practiced. Their next step was to talk to the athletes, but above all to hear what they needed to be able to reach beyond the goal.
Gradually, the figure of the representative of Nike became known within the sports circles and, in turn, became familiar to the then unknown brand. Perhaps, this was one of the first lessons that the successful brand gave to modern marketing, Not because other companies had not taken this route, but because Nike’s emphasis was on what the consumer needed, and not so much on the product to be sold. According to company spokespersons, “Johnson’s communication with athletes became the key to Nike’s product design and marketing strategy,” to such an extent that “today the company still depends on this interaction and feedback with Athletes of all levels “.
The great test of fire for the company was its debut in the Olympic Trials, in 1972. But the first recognition of the image of Nike, regional and global level, would be given by the athletes who would use the mark in national and international competitions of this type.
One of the first big sport idols to wear Nike was the American legend Steve Prefontaine, an amateur runner who broke all records in the 2,000 and 10,000 meters, and participated in the 1972 Olympic Games in Munich, Germany. Professionalizing sport
From the professionalisation of sports disciplines, Nike began to occupy an ascendant place in sports events, first in athletics and marathon races, and then in multiple sports. In the early 1980s, Nike continued to implement its marketing, promotion and event sponsorship strategies (such as when Alberto Salazar, who used all brand apparel, won the New York Marathon).
The great success of this type of strategies of Nike resides in that the mark can arrive at several places at the same time, through the transmission of the event in itself, and thanks to the fact that the mark appears in the news and photos journalistic from photovisual.com Always next to the winners. But perhaps the most important point is that the consumer, a great admirer of the sport, sees in the triumph of the athlete in the image of the athlete and Nike as a whole. Another of Nike’s distinctive features in terms of strategies is to add talents to the company to strengthen its position within the world of professional sports. An example of this is the aforementioned case of Alberto Salazar, who after a successful career as a broker, was hired as a marketing consultant for the company. The same Salazar, In an interview with ‘Ontherun.com’, clarified that “all sports marketing departments have been given the goals for identifying Nike with contracts to elite athletes, teams and events. In this way, these three points are used to promote the brand . ” And he adds that “that’s basically the work in the sports marketing area.”
Nike plays first
In order for the image of Nike to enter the orbit of global brands, it was important not only marketing strategies but also advertising creativity. Nike initially had the attention of two agencies: the prestigious Chiat / Day, based in Los Angeles, and Wieden & Kennedy (W & K), Portland, Oregon. While the small creative boutique W & K began his relationship with Nike in 1982, until mid-1984 it was only called “the other agency”.
W & K performed important tasks for Nike from its inception, such as advertising for the launch of Nike Air and basketball shoes, or advertising for the Los Angeles Olympic Games in 1984. Among the most remembered commercials carried Out by W & K in its early days, are Instant Karma and Revolution . In this last commercial, created in 1985, was used classic song of the Beatles: Revolution.
Nike Air, the lightest
The sports shoe boom came in the 1980s, and sneakers became the “symbol of social status among the young.” Thus, The classic rustic cloth footwear changed from being an exclusive product for sports practice, and became part of the daily clothing.
‘Nike Air’ was a prototype of sneakers that the American firm had been working on, in which the latest technology was applied. But it would only be in 1985, when the product finally hit the market. The characteristic of Nike Air was that it had ‘air bags’ in the sole of the footwear. These bags allowed the sneakers to be lighter than the conventional model.
The Nike Air model began to be a success for the products of the line of basketball, and continued until reaching all the categories: the secret resided in helping the athlete to have less weight. Today it is already common to see ‘air bags’ in all brands of sports shoes.
Mike, Spike and W & K
While the first campaigns with basketball player Michael Jordan, a young player from North Carolina who had recently entered the Chicago Bulls, were devised by Chiat / Day, Jordan’s popular image with Nike Would come from the hand of Wieden & Kennedy (W & K).
Jim Risworld, a young W & K editor passionate about basketball, knew that the figure of Michel Jordan was highly respected in the sporting environment. The unique personality of the basketball player stood out on and off the court. According to David Halberstam ‘s book “Playing for Keeps: Michael Jordan and the World He Made” , Jim Risworld thought that “if Jordan was such an exemplary human being to win the accolades of the great Bill Russell (coach and former superstar of the Boston Celtics) then it was an exciting challenge for a man of publicity: how to reveal that special quality In a 30 second shoot . ”
The answer for the editor of W & K would be given from the film ‘She’s Gotta Have It’, by that time unknown director Spike Lee. That was the first film the young filmmaker wrote, directed, produced, staged and starred in (in the role of Mars Blackman). In the film, the character played by Lee was a basketball fan, passionate about the Air Jordan, Who found it very difficult to choose between his love for sport and feeling for a woman.
For Jim Risworld, the idea of the Michael Jordan fan was great, because it gave him the ability to show all the qualities of Jordan as an athlete but, above all, as a human being. With an idea under his arm and nothing to lose, Risworld contacted Spike Lee and proposed that he play his character Mars Blackman but with Michael Jordan in the new ads of Nike.
In the first commercials, appeared the pair ‘Mike and Spike’: after showing the sports skills of the basketball player, Lee’s character told the camera blunt sentences like ‘It’s gotta be the shoes’.
The campaign was a success for Nike. The sports brand and W & K’s mix of Michael Jordan and Spike Lee set a creative path in the advertising environment: a simple idea with a clear advertising message could spark a conversation with consumers. In W & K commercials, basketball, like any other sporting discipline, could be beautiful, and Jordan’s figure was presented as the best man.
Nike began to be on everyone’s lips, even from non-consumers, and the small Portland agency came to occupy a central place in advertising advertising the brand. Michael Jordan began his promotion career as a superstar in the Chicago Bulls and became the ‘Nike image athlete’, to the point that, when consumers went to the stores, Long before Jordan had his own line of company products, were already ordering Mike’s new sneakers.
In turn, Jordan was called “the greatest basketball player in the world”, and became a sporting and cultural icon. For his part, Spike Lee was the generator of a new layer of directors and even directed, himself, exclusive commercials for Nike. Currently, Michael Jordan has retired from professional basketball and, after 15 years, no more advertising for Nike. The former NBA player (National Basketball Association) is today an entrepreneur with his own sportswear label, endorsed by Nike.
‘Just do it’
The growth of the small agency of Portland, and the one of Nike went of the hand. But in the footwear industry there were big competitors. The most important of all was, without a doubt, Reebok. The English brand had gone from net profits of $ 1.5 million in 1981 to $ 919 million in 1986. Reebok’s uniqueness lay in fashion trends: his sports shoes were favorites among New young consumers, for the use of leather, while the English label was betting on new practices, such as aerobics .
But it would be the imperative slogan ‘Just do it’ , created by Dan Wieden in 1988, which would take the image of Nike to a global status and would leave Reebok in second place.
The new slogan became one of the icons of Nike. The validity of ‘Just do it’ for more than nine years in the use of different campaigns shows this. The phrase appeared on the end plate of many television advertisements until always present in the graphics and radio spots. ‘Just do it’ exceeded all expectations in relation to marketing and went beyond advertising to become a common language phrase. It was undoubtedly the most famous slogan and the key that allowed Nike to become known throughout the world.
In the case of Michael Jordan, the best thing was to make the slogan credible and real, and also to help turn the image of Nike into a cultural icon that connected the attitude of the sport with other spheres of society. Nike was no longer talking about products but sport in everyday life and as a way to feel healthy. To such a point, it was seldom necessary to show the footwear in Jordan’s advertisements; Just the imposing image of the player in action, the word Nike with the infallible Swoosh and, as final brooch, the ‘Just do it’ .
Outside of Jordan, the advertising agency Wieden & Kennedy set a course for Nike, because the ads created by it led the brand a step beyond everything known. W & K chose to create its own model in the form of how to communicate a brand, in a world dominated by advertising images in which everything had to be perfect, neat, white and formal. W & K, on the other hand, Showed scenarios and real situations of urban life: white and black people, ordinary people practicing sports and doing exercises in real places, such as the street or the courtyard. The Nike ads were intended to show real people that the world could also be theirs and that it was not reserved only for sportsmen, because gambling and triumph were, above all, passion.
In subsequent reports, Phil Knight states that “sport is like rock & roll, because both are dominated by cultural forces, both speak with an international language and are, above all, emotions.”
The global brand
The image of Nike is currently developed by various agencies, due to the company’s immense product portfolio. After the long relationship with Wieden & Kennedy, Defined as ‘marriage’, the brand had a brief ‘romance’ of three years with one of the most creative agencies in the United States: Goodby Silverstein & Partners (GS & P), San Francisco.
GS & P did very good work for Nike, such as the slogan ‘I can’ , which helped to reposition the brand in the younger segments, such as skaters or in the segment dedicated to winter sports. But, above all, this agency added to the long list of awards of the brand, the desired Silver Lion Graphic in Cannes 2000 for the pieces Time sheet and TV guide.
Later, the ‘romance’ came to an end, and the brand returned to its first love of Portland: W & K, who, currently, develops the image of Nike in all countries in which the agency is based, Such as the United Kingdom, Japan and the Netherlands. For the rest of the countries, the chosen agencies are: the prestigious Remo Asatsu in Spain, the FCB network (with Giovanni) in Brazil, TBWA (with Whybin Lawrence) in Australia and The Jupiter Drawing Room in South Africa.
Nike plays for local
In Argentina, the image of Nike is developed by Ratto / BBDO, with Carlos Ratto as president of the agency. The relationship began in 1994, when Ratto / BBDO won the account in a bout contest of Latin American agencies, in which it competed with Brazil, Chile and Mexico.
The recognition of Nike for the creative work done by Ratto / BBDO, made the brand entrusted to the BBDO network its image also in Uruguay. An example of the development of the institutional image is the piece University of Miami welcome to Uruguay, Piece that was finalist in The New York Festival 99.
The Argentine creativity occupies an important place for the image of Nike. This is demonstrated by the location of some of the pieces created by Ratto / BBDO, such as Perros , a piece that was a finalist at the London Festival 2000. But how do you work with one of the most coveted accounts by the creative? The director of the Nike account, Pablo Ordoñez, told adlatina.com: “Everything we present to Nike Argentina is sent to the parent company in Portland (Oregon, USA), including strategy, media buying, creativity and research “. In relation to advertising creativity, Pablo Ordoñez adds that Ratto / BBDO is working on “total freedom for the development of Nike communication, within the basic guidelines of the brand, which are governed by Nike of the United States.”
In addition to looking after the brand’s creativity, the Argentine agency Ratto / BBDO is responsible for everything related to the purchase and planning of advertising space for Nike, as well as the strategic support area, research on the brand image and the Competition, testing and post-evaluation of the campaigns launched, as well as the Nike communication in specific events.
Sports practice in general, is widespread in Argentina, especially soccer, sport that has Nike as the official sponsor of the favorite team Boca Juniors. But this is not their only goal in this country, the brand also aims to promote other not so popular disciplines, such as athletics, with the 10 Km Marathon, an event organized by Nike. In relation to this sport, the “Run Help” campaign was launched, designed by Wieden & Kennedy.
The Nike figures
But the success of the Nike image was not just ‘Just do it’ . The success of the multinational company was to accompany the slogan with the election of the most recognized figures of the sport. No other brand placed so much emphasis on athletes or established such deep relationships with them.
Among the most important sport heroes are: Charles Barkley, Jason Williams, Tim Duncan, Scottie Pippen, Kevin Garnett, Gary Payton (all in basketball); Ken Griffey (in baseball); Bo Jackson (in baseball and American football); John McEnroe, André Agassi and Pete Sampras (in tennis); Ronaldo and Romario of Brazil, Edgar Davids of the Netherlands, Ben Olsen of the United States (in soccer); Maurice Greene, Marion Jones and Michael Jonson (in athletics) and Gabrielle Reece (in volleyball).
At the same time, Nike is official sponsor of the main sports equipment worldwide, as the selection of soccer of the United States and Brazil.
The latest acquisition of Nike is Tiger Woods golf player; Is expected to be the next Michael Jordan, hired for a record $ 100 million, for five years. It is worth mentioning that Woods had already been hired in 1996 for 40 million dollars, also for five years, but today is the protagonist of the last Nike campaign. One of the last events of Nike, was to become Official Sponsor of the Olympic Games, celebrated in Sydney last year.
Controversies and accusations
Based on the report on conditions in the workplace of Indonesian factories carried out in 1992 by Jeff Ballinger (American activist), which reported the situation of factory workers in Indonesia (marked by abuses In contracts, forced to work illegally with overload of hours and lack of hygiene by the factories, among the most important points), Nike began to suffer a series of controversies.
Ballinger’s statements became the kick-off of the human rights movements and student organizations of American university students. This was represented by the launch of the “Anti-Nike” campaign (against the exploitation of workers in third world countries) or the emergence of “Nikewatch”, a group that follows each one of Nike’s movements and controls its management In labor matters.
Since Ballinger’s report, accusations against Nike have been increasing and the impact on the media has come to a large extent: from boycotts at the very doors of Nike stores in the United States, to protests in different fields University students, to the look of the CBS chain in Ho Chi Minh City as Nike Town .
The origin of the allegations lies, for Nike, in its subcontracting system. According to Tom McCawley of the Financial Times: “The company does not manufacture its own footwear, but it orders hundreds of companies to work around the world . ” Nike’s response was to implement a ‘code of conduct’, in addition to conducting audits with top-line consultants such as Ernst & Young and PwC, and counting on the professional advice and participation of Andrew Young, the US ambassador to the UN , among others.
Perhaps one of the most important lessons in Nike’s case (which brought the issue of labor policies of large multinational corporations to the forefront of world public opinion outside their home countries) is that, in the The image of the brand is the conjunction of a whole: the good and the bad. Reason why, Communication strategies must be thought of in an integral way and not only in advertising terms.
For its part, ISL Worldwide, a marketing agency of the Union of European Football Associations (Uefa), had taken steps to create an exclusion zone of 3 kilometers in the last Euro 2000 Championship “The goal, according to ISL, was to” defend against the tactics of guerrilla marketers “that Nike had used in the previous Eurocopa.
Nike had to face other controversies, such as the strike of actors of the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA), against the production of commercials and requesting improvements in working conditions .
Nike is strong today in all formats. A commercial of the mark emitted in television (and carried out by the athlete Marion Jones), left the end of the history to way and unknown, and could only be seen in Internet. Perhaps the most novel thing about this notice was that the navigator had the possibility to choose (more than four different ‘continuations’) to piacerethe end of the spot.
At its whatevernike.com site , the company offers an engaging interactive game to boaters who visit the site. The idea, created by Wieden & Kennedy, shows athletes Marion Jones, Mark McGwire and Rob Kingw in action, pursued by automatic saws or snowballs. The navigator, who sees through the eyes of athletes, Can only save your life if you accept the challenge of the race. In the same tone of humor, the last Nike commercial showed the athlete Suzy Favor Hamilton in full flight against a depraved armed with an electric saw, to the best style of the cinema class B as in ‘Tuesday 13’ or ‘El loco de la chainsaw’. The TV spot was removed from US TV, after receiving a huge amount of protests. The truth is that Nike will continue to talk, because the communication and the image of the brand, still, and after 37 years of life, have not been able to be typecast. See Nike campaigns at adlatina.com: To the best style of the cinema class B as in ‘Tuesday 13’ or ‘The madman of the chainsaw’. The TV spot was removed from US TV, after receiving a huge amount of protests. The truth is that Nike will continue to talk, because the communication and the image of the brand, still, and after 37 years of life, have not been able to be typecast. See Nike campaigns at adlatina.com: To the best style of the cinema class B as in ‘Tuesday 13’ or ‘The madman of the chainsaw’. The TV spot was removed from US TV, after receiving a huge amount of protests. The truth is that Nike will continue to talk, because the communication and the image of the brand, still, and after 37 years of life, have not been able to be typecast.
Several animations will be proposed on the theme of this festival, tonight at the stadium. Objective: attract 10,000 spectators to Lens.
“Target 10,000! “ In recent days, the Stade Brest do not hide it on social networks. The club caresses the dream of seeing the spans of the Francis-Le Blé stadium crowded this evening for the reception of RC Lens, as part of the championship of Ligue 2.
At the end of last week, 8,000 tickets had already found buyer. It will already be a record crowd this season.
On Facebook, the club brestois details the animations that will be proposed to the spectators for this match. And it can cause pumpkins!
The celebration of Halloween will be honored through make-up stands in the Foucauld grandstand and in the Crédit Mutuel Arkéa stand, a candy distribution to all children, the decoration of the refreshments and reception areas, and The opening of a photo booth sydney with scary scenery, in Foucauld grandstand.
Still on this theme, the Stade Brestois invited twenty amateur actors, who will be disguised, and four waders, who will be present under the stands and at the edge of the field before the meeting.
The leader of Ligue 2 also remembers that a Brest – Lens marked the history of the club. By beating the Nordists on 28 April 1979, the Finistériens had practically assured their first rise in the first division.
Led by Alain de Martigny, they had won 3-1 in an atmosphere of madness. A few heroes of this meeting, including Yvon Le Roux and Loulou Floc’h, will be present at the stadium tonight.
In the middle of the last century the television was a newcomer to Spain, and without satellite TV subscriptions or pay-per-view packages , the publicity claim of the clubs to fill their fields was the poster. Over the years the football poster acquired a very clear typology with an evolution similar to that of the bullfighting poster of the last century or the regional festive poster, with illustrations or pictorial backgrounds that were completed with compositions Standardized to give agility to weekly production.
The amount of historical material related to Valencia CF in the second half of the century is striking because of the rise of the Valencian graphic arts that generated an entire industry in itself, which in turn motivated the prosperity of artists, painters and Graphic artists at the service of bullfighting posters, Fallas or the July Fair .
Looking at these posters in perspective, we observed the repetition of some of these backgrounds of scenes of matches to illustrate different teams, precisely because of the search for quick solutions, so that different lithographic workshops had their own funds of work as today The designers have at our disposal banks of images and photographs for orders in which there is no time or budget to generate new material.
While the prolific poster announcer of parties in Spain acquired this autochthonous tone from the works that illustrated them, in the rest of the world were milestones such as the World Cup which served as a claim at the international level with much more political dyes, sometimes styles Closer to the propaganda poster or national trends such as the Polish cartels or the mythical Miró who announced the World Cup of Spain ’82.
The football poster was one of the goals through which Spanish posterism positioned itself internationally, with a style with its own denomination, something that was lost in the last decades of the last century, increasing from the entrance of the computer what Motivated the professional intrusismo and the complete disappearance of this typology of posters. The works of local artists gave way to the filters of Photoshop, a curve inversely proportional to the budget of the clubs and the astronomical investment in advertising, and this is how the classic and historical poster gave way to the most absolute deprofesionalization where the only interesting glimpses They come from sponsors, pay-TV or personal amateur projects with some skill on their own.
And even if outside the big capitals and the first division there still exists the need to fill the field, neither have there been able to recover this traditional resource, not even invest in it to obtain parts that are effective, and is where This lack of professionalism is evidenced by the lack of support from multinationals with experience in design, marketing or advertising sponsored by the cartel.
Apart from these scandalous graphic disasters, the most interesting proposals no longer seek to announce parties, but to promote illustrators and designers from their personal projects. And this is how we currently find series of posters such as the Bosnian Zoran Lucić that combines photography treated with a vintage style to create a curious posters of football legends, the work ‘Galactics’ Tactel Graphics, the series of portraits Playmakers Romanian Daniel Nyari or the illustrations of Valencian Lawerta (among his work we find many references and works on the world of football).
Seeing the quantity and quality of these freelance professional projects, it’s no wonder companies like Nike have scouts on freelance creative platforms and portfolios to get their hands on freshness in their sports campaigns.
It is also worth mentioning the attempt to approach the design of football that in 2012 made the exhibition ‘Football (also) is like that’ inaugurated in the MuVIM of Valencia and curated by the designer Manuel Camacho. This exhibition , currently traveling around the world , mytccustoms.com offers a new vision on the relationship between design and football from various disciplines such as graphic, typography or product design, exploring the influence of football as a global phenomenon and how it is a sport Which serves as a reference for materializing different projects.
As one of the most recent and curious cases of graphics applied to the football poster we find the Madrid Club Deportivo Leganés, who taking advantage of his promotion to the First Division has surprised with a campaign of posters with which to announce every encounter in his field. A low-cost advertising campaign (where not always premium design) by its internal communication team, unconcerned and that conveys perfectly the spirit of this modest club.
How it rains and does not run the stream that passes by in front of my house, I can not catch my kayak and dragged leaving me for the flow until you reach the sea. It is a say, but something about I can do this privileged? Yes … I assume …
But it is rush hour fisherman, no hay sitio y tengo search that placed the cart to clear the kayak up the shore, ningún inconveniente detendrá me.
Broccoli in a vegetable belonging to the group of brassicas such as cauliflower, kohlrabi, cabbage and brussels sprouts. It is a food with many nutrients beneficial to the body that is why it is considered a food with many medicinal benefits.
Broccoli has anticancer effects, vitamins, minerals and phytonutrients, it also helps to prevent anemia by having high amounts of iron, it helps to strengthen the immune system.
Broccoli is abundant in beta-carotene antioxidants, flavonoids, vitamin E and vitamin C, and isothiocyanates. Vitamin C creates collagen and preserves healthy skin, and vitamin E preserves cellular membranes of the skin in addition to protecting the skin from grape rays, the broccoli possesses selenium component which helps in the transformation of estrogens that passes into the liver, Has alkalizing power and regulates blood pH (it is one of the green vegetables with greater alkalinity), it also helps to eliminate toxins to the body.
Broccoli contains sulforaphane, belonging to sulfur compounds, helps to prevent gastric pathologies. It is abundant in calcium. It is beneficial for the heart, having little fat and having potassium. The broccoli is ideal to include it in diets to lose weight by having the quality of satiating to contain fribra. It also has benefits for the eyes, has lutein that prevents the eyes from suffering degenerative diseases (age-related pathologies, cataracts, ect.)
It is recommended to eat it raw or raw so that it conserves more nutrients, because being excessively cooked loses properties. It is a vegetable recommended to consume it several days a week for all its benefits. It is advisable before beginning some type of diet or consuming food supplement products follow recommendations of a professional in nutrition. This data is for guidance only.
Although many do not like to eat it alone, broccoli without additives, is one of the healthiest vegetables and with more nutritious benefits beneficial for both sports and sedentary people.
Among its properties, for example, broccoli contains a lot of vitamins A and C, essential for our daily activity. Among these vitamins is a high amount of antioxidants that allow to preserve a good appearance of the skin, helping to avoid the accelerated aging, characteristic of the body during the practice of cardiovascular activities.
These antioxidants also help prevent cancerous diseases. This is the case of estrogen, a female hormone that is combated by broccoli, helping to prevent breast cancer in the case of women, and preventing gynecomastia in the case of men, in addition to muscle weakness and Appearance of acne. These natural antiestrogens from broccoli are especially useful in people who are prone to hormonal disorders and also in people looking to gain muscle mass in the gym by allowing them to create a favorable hormonal environment for that goal.
Its content of calcium, phosphorus, magnesium and zinc, make it good to keep bones healthy and strong, an important issue for children, seniors and, of course, athletes.
It also contains important amounts of folic acid and beta-carotene, which help to heal the infections with greater speed in our organism, thus allowing an accelerated return to the sport practice.
Finally the broccoli contains fiber, so it helps to fight constipation.
It is recommended to consume at least once a week.
The Pan broccoliEnjoy an appetizer or as a link to a main course for a boost of fiber and flavor.
This easy, delicious dish combines perfect with soup or salad for a well balanced meal.By itself, it makes for a great bite.
With just a handful of ingredients and a food processor, the spread of broccoli comes together in minutes.
We love high pile of lightly toasted fresh bread. But if that’s not your style, use it as stuffing lettuce or add it to a salad for a boost of flavor and plenty of vitamins and fiber.
You like the difference with local, seasonal and organic broccoli. Broccoli stems are the sweetest part of the vegetable, so be sure to use them in this extension.
Yield: 4 to 6 servings as a side, 2 to 3 as a main course
Time: 20 minutes
Add the broccoli and garlic to the food processor. Press several times until finely chopped. Be careful not to over-process it, which turns the broccoli into a puree.
Heat a skillet over medium-high heat and add 1 to 2 tablespoons. Of olive or coconut oil. Transfer broccoli mixture and reduce heat to medium-low. Cook, stirring occasionally for about 10 minutes. Season with salt, pepper and red chili flakes if desired.
Top lightly toasted bread.
The main cause of acne is the accumulation in the pores of dead cells, natural oils and bacteria. This problem can be controlled to some extent, but not completely avoided. Acne lesions take the form of blackheads, blackheads, pustules and papules; And sweating from football traning or for any other reason affects these injuries, but not in a positive way. Blackheads can be made worse by perspiration if preventative actions are not taken.
Blackheads are a type of mild acne injury, according to the National Institute of Arthritis and Musculoskeletal and Skin Diseases. They develop when skin oil and dead cells partially block a pore, leaving some space for the air to have contact with the matter that causes the obstruction. The exposed area darkens and becomes visible becoming black spot on a shin. One type of related injury is the white spot, which occurs when the pore is completely blocked and the air can not touch the material inside.
Blackheads and other pimples that occur due to excessive sweating occur from the sweat which contributes to the clogging in the pores. The use of oily make-up contributes to the problem, and even oil-free skin products do when used during intense physical activity, warns Acne.com. The sunscreen that mixes with the sweat magnifies the effects of the blockade of the pores causing pimples. Clothes made of fabrics that trap sweat and hold it next to the skin instead of absorbing it, can generate pimples and pimples on the chest, back and other areas covered in the body.
Blackheads usually respond to over-the-counter acne formulations containing ingredients such as benzoyl peroxide, sulfur, resorcinol or salicylic acid. These ingredients work in a number of ways, such as slowing the production of cells and oil or reducing grains and blackheads. Wear workout clothes that absorb moisture from your body. Try to prevent pimples related to excessive sweating by taking a shower as soon as possible after training exercising. It’s okay to use a medicated cleanser in the shower, just do not rub your skin too much, as you can irritate the lesions and make them worse. Read more on how home remedies remove blackheads.
Abundant sweating induced by traning, exercise and other causes can lead to a certain type of acne called Pityrosporum folliculitis, explains dermatologist Dr. Cynthia Bailey. These lesions have a different appearance from blackheads, as they usually manifest in large white or red protuberances. This type of acne is common in young people who wear intense sports training due to excessive sweating caused by their physical activity. Pimples tend to appear on the scalp line, on the forehead, jaw, back, sides of the neck, back and chest. Like blackheads, this type of injury can also be treated with gentle cleansing, although severe cases need medication. Yeasts in the environment play an important role in these grains, so to prevent them from appearing, your doctor may prescribe anti-fungal medications.
e acids being discharged into our bloodstream. daily.
With a balanced and alkaline lifestyle we will make our performance much greater, recover faster and less frequent muscle aches and injuries.
Throughout this article I will give you one of the guidelines to get it, perhaps the most important, applying the concept of alkalinity to your lifestyle. At the time of writing this entry, I have been practicing the Alkaline lifestyle for over two years, during which I have traveled more than 10,000 km, with monthly averages over 400 km and without having suffered any injuries.
The food we usually eat, according to the quality of proteins, carbohydrates, fats, minerals and vitamins that they give rise to, in greater or lesser measure, a condition of acidity or alkalinity to the organism.
Some foods are more acidic than others. Especially acidic are protein-rich meats and commercial isotonic drinks, with high sugar content.
It is easy to understand that if our body does not have enough capacity to eliminate all the acid waste that it generates through the lungs, skin and kidneys, little by little the concentration of toxins in our blood is increasing and with that it becomes acidifying, That is, it decreases its pH.
Our muscles will then have difficulty getting nutrients from an increasingly dirty and acidic blood that does not bring them what they need.
The pH of blood, as we know, is one of the biological variables most closely controlled by the organism. As I mentioned in previous posts, the blood has a pH = 7,345 and range of oscillation is extremely small. So much so that very small variations mean big problems for our health, both excess and default.
If blood pH falls below 7.2, central nervous system depression occurs, with decreased cardiac contractility, decreased myocardial inotropic response to catecholamines, hyperkalemia, arrhythmias, and so on. If it is below 6.9 it is incompatible with life.
If on the contrary the pH in blood exceeds 7.55 causes serious disorders and above 7.8 leads to death. An excessive dose of bicarbonate, exposure to high altitudes that lowers oxygen partial pressure, or pulmonary hyperventilation caused by acute anxiety crises among other causes can produce alkalosis.
Our organism has several intracellular and extracellular systems, called buffers or buffers, that allow to maintain the constant pH in the blood. In this way it avoids that the concentration of hydrogen ions in the blood increases and therefore it avoids lowering its pH and becomes more acidic.
The systems that we have to regulate the pH in the blood are the following:
It is the most effective system (blood) the extracellular fluid, because the relationship C0 3 H – / H 2 CO 3 is 20/1. It provides high buffer capacity against acids also being an open system, whereby excess CO 2 can be removed by the lungs rapidly and HCO 3 – by the kidneys.
H 2 O + CO 2 <==> H 2 CO 3 <==> HCO 3 – + H +
<- In the presence of an acid moves leftward
in presence of a base is displaced to the right ->
It is also a very efficient buffer. Hemoglobin can be considered as a monoprotic acid.
Acid form: HHb <==> Hb – + H +
oxyhemoglobin: HHbO 2 <==> HbO 2 – + H +
It is important at the intracellular level. The negative charge of proteins gives it the ability to bind to protons.
Phosphates can form part of organic and inorganic compounds. In the case of organic compounds, the phosphate regulator is very important at the intracellular level. Phosphates of inorganic compounds act at the extracellular level, on the interstitial fluid and renal tubules.
The first two regulators are the most important for us, since they have the maximum capacity to keep the pH balanced in the blood.
The hemoglobin regulator complements the action of the carbonic acid / bicarbonate regulator to control the concentration of bicarbonates in the blood.
In this article we will focus on the carbon / bicarbonate acid buffer system.
Our blood has alkaline regulators and acid regulators that constantly monitor the pH of the same to keep it constant at pH = 7.345. When the blood becomes very alkaline, the acid regulator works to lower the pH and when the blood becomes very acidic. For its part, the alkaline regulator works to raise the pH.
The alkaline buffer is bicarbonate ion (HCO 3 – ) associated with alkaline minerals. Some examples of alkaline regulators are sodium bicarbonate, potassium bicarbonate, calcium bicarbonate and magnesium bicarbonate. Here the importance incorporate into our diet minerals through alkaline foods.
The acid buffer is mainly carbonic acid (H 2 CO 3 ) and the combination of water and carbon dioxide. The carbohydrate once metabolized, it is completely converted into carbon dioxide (CO 2 ) and water (H 2 O).
In Figure 1, we can see how the bicarbonates in the blood plasma play a very important role in the short term in the alkalinization of blood. They react with hemoglobin within red blood cells or red blood cells, both in the lungs and muscle tissues, to achieve acid-base balance regulation, thereby reducing the acidity of blood.
The importance of the bicarbonate ion throughout the process leaves no doubt. Without the presence of this ion would be impossible oxygenation of tissues and removing part of carbonic acid (H 2 CO 3 ) as CO 2 .
We have all appreciated on some occasions how the faces and bodies of deep-end and deep-end athletes (and all those athletes who practice high intensity sports and duration) show great physical deterioration at an early age.
This is an unmistakable symptom of aging that produces an excess of acidity in our body if we do poor alkalinity management. That is, if we fail to raise the level of bicarbonates in blood.
One of the most effective ways to feel the benefits of alkalinity increasing blood bicarbonates, is consuming forms alkaline foods. These foods are characterized by their rich content in minerals, such as calcium, potassium, magnesium, sodium and zinc mainly. Conversely phosphorus, sulfur, iron, iodine , and chlorine, typically found as part of both animal protein and vegetable are acidifiers.
Both types of foods, alkaline and acids, are necessary for our organism, we just have to try to manage their intake well. We need 80% of alkaline and 20% of acids, to get a healthy and correct diet.
So our diet should be based on a solid intake of alkaline foods and is also very important not to forget the intake of liquids with alkaline properties. Through the liquids we can influence much faster on the level of alkalinity of our organism helping to neutralize the acidity. And a very effective way is to drink alkaline water.
Alkaline Water is obtained by dissociating the neutral water molecules into anions and cations either by the electrolysis process or by the filtration process. In my case I use a ionizer electrolysis jar , because it is cheaper and does not require filters.
Alkaline water with its electrolytic parameters is very close to body fluids (blood, cell fluid, …). This is why it is quickly incorporated into the body’s vital activity, positively affecting its energy balance.
The activated (alkaline and acidic) water obtained by electrolysis has many properties:
Now, all these properties change when activated water reaches the stomach and interacts with an acid stomach.
In fact, an objection frequently made to alkaline food is that when food or alkaline water reaches the stomach, it is neutralized by the acidity of the hydrochloric acid thereof. Whereupon arises that drinking alkaline water is useless.
However, alkaline water does have alkalizing effect on blood. To know why, it is necessary to understand how alkaline water acts upon reaching the stomach and intestine.
You can read how to get alkaline water in this entry of my blog. You can also see it in this video of my Youtube channel.
In a laboratory, from sodium bicarbonate and hydrochloric acid we can obtain sodium chloride (salt), water and carbon dioxide, according to the following reaction:
HCl + NaHCO 3 ==> CO 2 + H 2 O + NaCl
This is a non-reversible reaction in the laboratory, which means that we can not get the reverse reaction, ie hydrochloric acid and bicarbonate from carbon dioxide, water and salt.
However, our body itself has the ability to produce hydrochloric acid in the stomach cells from carbon dioxide and salt water according to the following reversible reaction:
CO 2 + H 2 O + NaCl <==> HCl + NaHCO 3
This reaction, from left to right, is only possible in our stomach thanks to the help of an enzyme .
The stomach produces hydrochloric acid to maintain an acid pH, about 4.0. When we alkaline water with a high pH, as we have seen before, when the stomach pH low water and is neutralized, and as a result the stomach pH rises, depending on the quantity and pH of alkaline water is taken.
When the stomach pH rises above 4.5, the stomach will produce more hydrochloric acid to again place the stomach pH around 4.0.
As products of this reaction get hydrochloric acid (HCl) that is poured into the stomach to lower the pH, and sodium bicarbonate (NaHCO 3 ) that goes into the bloodstream, increasing the alkalinity.
Intake of alkaline water (pH> 8) is therefore very positive for our body and has the important effect of increasing the amount of bicarbonate ions in the blood.
As we saw earlier, the sodium bicarbonate (resulting from this reaction) is the main alkaline buffer in our blood.
An insufficient amount of bicarbonates in the blood reduces our ability to neutralize and eliminate the acid that our body produces. As we know this is the main cause of premature aging, fatigue, slow recovery and many injuries in the corridors.
The 45 years is the average age when humans begin to lose alkaline regulators – bicarbonates – in the blood and that is when they start to show symptoms of diabetes, hypertension, osteoporosis and many other degenerative diseases. Since we can not handle acids, we accumulate acidic wastes in the body. These wastes are shown as cholesterol, fatty acid, uric acid, urates, sulfates, phosphates, kidney stones, etc.
When we say that we alkalize our body, it does not necessarily mean that our saliva or urine pH will rise, but it does mean that the concentration of bicarbonates in the blood will rise.
Therefore, when consuming alkaline water, the pH of the blood does not change, but it increases the capacity of the same to neutralize the acids in the body.
The most important function of alkaline water is to increase bicarbonates in the blood.
The most effective is to consume alkaline water before playing sports and on an empty stomach. In this case two possible situations can occur:
As the amount of hydrochloric acid in the stomach is small, a sufficient intake of alkaline water (pH> 8.5) will increase the pH of the stomach and will allow, through the above reaction, to incorporate more bicarbonates into the blood.
CO 2 + H 2 O + NaCl ==> HCl + NaHCO 3
If the stomach is empty, as there is no solid food to digest, the alkaline water can pass directly into the intestine, where it will be absorbed and incorporated into the bloodstream.
Just then come into play (H acid buffer 2 CO 3 ), interacting with alkaline water to lower the pH and leave it at pH = 7,345. The acid regulator at that time is transformed into an alkaline regulator.
H 2 O + CO 2 <==> H 2 CO 3 <==> HCO 3 – + H +
In the presence of a base moves to the right ->
This would be the generic reaction. Now if the water used for alkaline water we drink is tap water, one of the most abundant minerals dissolved in it is the Calcium , along with other minerals are also found in smaller amounts.
This makes occurs inside the water ionizer, hydroxide aqueous calcium primarily, which will react with the acid buffer (H 2 CO 3 ) producing more bicarbonates according to the following reaction.
Ca (OH) 2 + 2 (H 2 CO 3 ) <==> Ca ++ ( HCO 3 – ) 2 + 2 (H 2 O)
In this way we see how alkaline water increases the amount of bicarbonates in the bloodstream also by this way.
When the acid spillage increases in our blood, both by the metabolic processes of degradation of proteins, and by those that happen inside our cells to obtain energy, our body becomes acidic and we need more bicarbonates to neutralize them.
If we properly replace bicarbonates from the blood, our body will stay healthy and vital and we will keep fatigue, fatigue and oxidation away from our body.
Sports activity and a change in eating habits contribute to increase bicarbonates in the blood, thereby increasing resistance to fatigue and reducing the risk of injury.
These eating habits include eating alkaline foods rich in minerals, replace artificial drinks full of sugar by alkaline water and other alkaline drinks, such as alkaline lime and soda drink .
It is clear that alkaline water, either alone or using it in other beverages such as teas, lemonades, beverage chia and drink Pinole , may be the best ally of the corridor in front of sugary commercial beverages, which although can help you win A career, can greatly reduce your most important career, that of your life.
A large sector of blaugrana costume is outside the world of football business interests. His tastes, personalities and inclinations are reflected in the formula they have chosen to invest a portion of their savings
These are businesses Messi, Neymar, Alves, Iniesta, and Pique Rakitic
Leo Messi bets on the housing market
Argentine Leo Messi is firmly committed to the real estate market since debuting in the business world. Apart from the company Jendil Di, which deals with the exploitation of its many advertising contracts and their image rights, the Blaugrana crack has invested heavily in construction, both in Spain and in his native Rosario.
Your company Limecu 2010 SA is dedicated to the purchase, lease and sale of land and housing. He began fogueándose on the subject with a registered capital of only 3,000 euros, although it has slowly grown and experience has allowed him to make the leap to Argentina. In his day he invested in the exclusive Aqualina tower, an impressive building 125 meters high and 40 floors of apartments -Several your property- located in the center of Rosario and was inaugurated in 2009.
Messi has also invested in a Azahares del Paraná residential complex in Fighiera the banks of the Parana River. This is an exclusive development of 80 hectares which is currently under construction, although it is expected that the first homes will start to be delivered throughout this year.
The exclusive villas, located on plots of 650 to 1200 square meters, have a privileged environment, surrounded by nature. It is planned that the complex also count on a marina with moorings for sixty boats, tennis courts, sports courts, swimming pool, spa, various fields of football great and small. The complex is valued at 20 million euros in total.
Most of its revenue outside the football come from the agreements it has signed with various sponsors, which guarantee nearly twenty million euros annually. Its main sponsors are the German company Adidas, which is its main standard in the world of football, as well as Pepsi, Gillette, Electronic Arts, Turkish Airlines, Scalp-D and Samsung. It is also the image of a wine brand, Leo, which produces a winery Argentina after reaching an agreement with the Foundation.
Neymar, skilful in business management
Since I was 18, the Brazilian Neymar is the spearhead of a powerful business group, NR Sports, led by his father who is dedicated mainly to manage its many advertising contracts. The company has diversified and intends to use the experience gained in the gesión Blaugrana to make it available to other athletes or artists.
NN NN Administration and Consulting, the two branches of NR Sports, billed each year about 30 million euros and are managed by twenty professionals working full time, plus a similar number of collaborators. His priority until now was protect the image of the front and manage the many commercial offers received, although through NN Consultoria, now also advises athletes such as surfer Marina Werneck, the promising young Santos Arthur Gomes, the popular Brazilian singer Alexandre Pires, the DJ Thascya and Raffaela, the sister of the player, a star in his country on social networks.
Neymar is the athlete’s asked in an emerging market like Brazil, which has allowed his company would grow quickly and continued in a few years.
Pique invests in video games and burgers
Catalan Gerard Pique is undoubtedly the most daring when investing their assets, as both bet by new technologies such as food. The center founded in November 2011 a company of online games, Kerad Games, which has already invested almost two million euros, confirming their involvement.
Pique also acquired in its day a 27 percent in a Catalan meat company, Bas Alimentària, based in the Vall d’en Bas and dedicated to the production and marketing of burgers made with beef without additives under the brand Natrus, which are sold through networks Caprabo and Carrefour.
Kerad Games, meanwhile, employs thirty people and has developed and marketed its first game, Golden Manager, a simulator where the goal is to create and run a football club. The company is located in Sant Joan Despi and in its first two years of operation has entered around 400.00 euros in total. Pique is the majority shareholder -has about 80% of the share capital and the company also involved in some family and friends. In its day, the Blaugrana also created a real estate company and SICAV.
Rakitic opened a bar in Seville
Croatian Ivan Rakitic came into contact with the business world during his time at Sevilla.In early 2013 he opened a restaurant / café in the neighborhood of Los Bermejales, with his wife, Raquel Mauri, her sister and brother. The business was not bad, but its proximity to the Benito Villamarin he created more problems than expected. The Rakitic himself later explained: “I had to close the bar because it was near the stadium of Betis and had problems with its fans, but will soon open another in the center of the city.”
‘DINAIN Tapas & Copas’ was the name of the restaurant, which argued for caps and popular prices. Located on Avenida Finland, opened from Tuesday to Sunday, from noon to midnight. It was opened several months, but finally surrendered to the siege suffered by diabetics ultras. His move to Barca prevented could remove the thorn opening a new facility, as planned. Perhaps later have a chance to do in Barcelona.
Dani Alves in the world of gastronomy
Brazilian Dani Alves is another blaugrana who devotes much of his free time to the business world. Where appropriate, over recent years it has invested in the fashion industry, in catering and in the housing market. The curious thing about the case is that it has left to his ex-wife, Dinorah Santa Ana, management of the five companies that have registered office in Barcelona, and the address of his football career, as since 2013 also serves as its representative.
In addition to a fashion store, DM3, located at Pau Casals Barcelona -enfrente is kidswear shop the woman who runs compatriot Adriano-, Alves has now focused on the business that opened last year with businesswoman Teresa Martí and Brazilian chef Joao Alcantara. It is Alchemy Fogo, whose novel proposal is a home service restaurant that includes the presence of a chef and menus that fuse Brazilian cuisine with Mediterranean, restaurant ordering system and cooking workshops. The blaugrana side Joao Alcantara met through former teammate Maxwell. Another of his companies is Cedro Esport SL, which is responsible for managing their image rights.
Iniesta has turned in his cellar
Andres Iniesta is a man too busy business concerned. The girl of your eyes is the winery that settled in his hometown of Fuentealbilla, continuing the idea promoted by his father in the nineties after acquiring an area of ten hectares and planted vineyards. The project grew thanks to the efforts of the blaugrana and has ended up becoming a business that employs about twenty people, it occupies 120 hectares and produces wine from Bodegas Iniesta 2010.
With indigenous and international varieties, Iniesta claims to be a very tied to their land wine producer. Not content with this commitment, in 2013 he expanded the business and decided to produce oil. Your brand is Crazy Heart Oil, an extra virgin Arbequina oil.
The midfielder is also manager of the company Maresyterey SL, located in Sant Feliu de Llobregat and dedicated to such diverse activities as managing their image rights and agriculture, forestry and livestock farm land.
The last vertex of its business is the company that has Fuentealbilla dedicated to the construction, renovation, rehabilitation and promotion of land and buildings of all kinds.
Faced with the progress and modernization that is showing football in today’s world, it is necessary to carry out studies to interfere with a scientific basis for future work, which will be implemented in different areas, and that elite athletes need to develop in good shape, as it is his physical condition.
Considering this scenario, which only points to the professional sector and makes absolute helplessness youth spectrum of national football, it is proposed to establish a battery of tests to assess the different conditional physical skills of the inserts athletes in the elite professional soccer provinces of Talca and Curicó and thus start the path of improving the basis of national youth soccer.
The problem responds to the lack of batteries almost complete test of the different conditional physical skills applied sport of football which does not reveal good shape conduct input having different Young which does not support develop properly his plan work both individually and collectively when they are started in this sport.
That is why this study seeks to answer the above as it seeks to establish an indirect test battery field, which serves to assess the physical condition of the young football Maule Region. Similarly, it is intended that this CPAP Batteries will support the different physical education professionals working in this sport. The proposal is feasible to implement battery in the most diverse sports institutions governed by football, such as amateurs institutions, school teams, college, professional, regional, provincial and municipal level institutes; as well as in the preparation of national and international competitions.
Materials and method
This study is part of the Experimental Design No, because it is done without deliberately manipulate variables. Only situations that occur in the context of research naturally then analyze observed.
Research was conducted, ranking transectional or Transversal design, because the data are collected in one time and one time ; The variables are described and their impact and interaction is analyzed in a given time; that is, a single measurement.
This study is descriptive and trying to make a synthesis of the battery of tests that exist to assess Fitness in Sport Young Football, defining the specific conditional physical abilities that develop in football at this age so then propose a battery physical evidence as a model for physical assessment in young players.
I was working with a young driver 200 shows between 15 and 18 years of the city of Talca and Curicó participating in clubs who play continuously in the field Amateur and Youth Football ANFP.
physical test more specific indirect field was sought and respond better to measure the conditional physical skills; They are prevailing in the Futbol that were easy to use and limited costs.
Description of tests
1. Test Flexibility (Wells and Dillon)
Objective: To measure the elasticity of the hip joints and lumbar flexion.
Material: A measuring tape with the structure or form of a drawer that has in its front part 23 cm high, 65 cm long and 51 cm depth. On the box and in the center, there is a table of 82 cm thick. In the back a tape of 82 cm, being in the front stick. Centimeter 25 of the huincha is at the apex of union with the plate footing. On the plate you can locate a cart capable of being moved manually.
Administration: The performer sits in front of the instrument, with bare feet, knees and extended a similar separation width of shoulders, soles must fully rely on the support of former plant measuring tape. The performer should carry arms to the front, palms down and fingers spread. On indication administrator begins to flex the trunk forward, resting his fingertips on the graduated table, trying to reach the maximum range of motion and remaining at least 2 seconds on the position.
Registration: Four attempts by the performer, the best of the last two is recorded. The measurement is recorded in centimeters. If there was a few millimeters, they approach the lower centimeter.
2. Test Abs
Objective: Measure resistance force dynamics of the abdominal muscles (anterior and oblique abdominal straight), expressed in maximum repetitions performed continuously in 45 seconds.
Material: sufficient cushions to provide support to the entire body of the performer or, alternatively, soft ground. Measuring tape and stopwatch.
Administration: The performer knees bent, feet parallel flat on the floor and heels located between 30 and 40 cm away from the buttocks is fully located on the mats (or soft ground), supine position. The arms are held folded, glued to his chest, his fingers tightly taking the opposite shoulder. Another person keeps her glued to the floor by pressure on the toes feet. A signal teacher, performer, at the maximum speed that is possible, feel and will touch your thighs with your elbows (keeping arms close to his chest and fingers gripping the shoulders), to return to the starting position as fast as possible. Shoulder blades and back should clearly touching the mat.
Register: the number of correct repetitions were recorded uninterrupted the performer achieves performed for 45 seconds.
3. Test Long Jump with feet together
Objective: To measure the strength of the lower extremities.
Materials: A metal tape 3 meter minimum length, graduated in centimeters. Pencil. A box of approximately 30 x 30 x 5 cm (length, width and height respectively) with chalk or lime. A draft or implement that allows erase traces the floor or ground jump. Area free of obstacles eight meters wide, use a flat, non – slip, soft surface.
Administration: The performer steps into the box with chalk or lime, to mark his heels, then it is located in a standing position, feet parallel and slightly apart, behind the line drawn on the floor. Given the instruction of test administrator: “Rejects and tries to get as far as possible, falling feet together , ” the performer is concentrated to save the greatest possible distance (product of flexion and extension of ankles, knees and hips, and simultaneous momentum swing arm), and fall with both feet on the ground, leaving a clear record of finishing mark.
Registration : You must perform two jumps and is considered the best. Once executed the jump, the assistants perform the measurement from the heel closest to the line rejection footprint, placing the zero point of the huincha in that heel.
4. Test Extension Arms
Objective: To measure the power extensor muscles of the elbow.
Material: smooth terrain. Light clothing (shirt, shorts). Stopwatch and mattresses.
Administration: The performer is located with the body straight and stretched parallel to the ground, with the fulcrum in the hands and feet. The arms should be perpendicular to theground and your hands flat on the floor directly under your shoulders. The signal given by the examiner, the performer flexes his arms down his chest to play with him on the floor, keeping your body straight. Return to the starting position always keeping your body straight and fully stretching his arms at the end of each bending. The exercise is repeated as many times as possible without interruption, for 30 seconds.
Record: Record full number of extensions, closed number, that the subject makes in 30 seconds without interruption.
5. Test 30 Meter Dash
Objective: To measure running speed, expressed in seconds and tenths of seconds.
Material: 2 stopwatches in hundredths of a second. Not slippery space level ground, free of obstacles and not less than 40 or 60 meters in length or less than 2.44 meters wide by chairlift.Dialing starting line and finish line.
Administration: The performers are placed in a position of high output with walk in advance rejection and placed immediately behind the starting line. The administrator is located next to the start line with one arm holding the banner and the timekeepers are located on one side of the line. Simultaneously with starting the voice (ready, ya), the low hand administrator to object that the timekeepers -at the same time- actuate the stopwatches.
At the starting signal, started the race 30 meters which will try to cover as quickly as possible, each timed stop his stopwatch when the trunk of the corridor (not consider head or arms), crosses the finish line.
Registration: The time taken to travel the distance from the starting signal until crossing the finish line is recorded in seconds and tenths of seconds.
6. Test Course Navette
Objective: To estimate the aerobic capacity (maximal aerobic power PAM) expressed in VO2 max. (Ml / kg.min.) – 1.
Material: minimum of 24 meters long, as wide as possible. All surfaces are good except areas or slippery surfaces. A CD pre-recorded in the protocol, an amplifier cassette (radio-cassette), a visual indicator of periods, a whistle, a stopwatch, a form of Control, a chalk pencil.
Manager before the test: The administrator must verify the speed at which the tape passes in the amplification equipment, as follows: Locate the beginning of the CD reference signal 60 seconds at the first sound signal to operate the stopwatch and stop at the sign for 60 seconds. According to the verified time must adjust the distance as follows:
During the test: Fix all errors in the test run.
Watch athletes who show any signs of exercise intolerance, headache, chest pain, dizziness, vomiting, facial pallor, tachycardia. Pointing the display (board) the number of periods.Timesheet score in performance obtained by students completed the test immediately. This information will be given to who completes the form. The person who completes the test should recover walking for at least 3 minutes to control their heart rate to meet their resilience.
Register: In the timesheet period number that reached the student scores. If the student fails the following period should be considered inferior. For example, a student reaches the period number five and continues to run without reaching the period number 6 is estimated VO2max. Considering the period No. 5.
7. Test Matsudo
Objective : Total Anaerobic Power
Material: Soccer field and athletics track, 2 Evaluators, 2 timers in hundredths of seconds, dial starting line and finish line.
Administration: a soccer field or demarked athletics track meter by meter is used, basically between 150 and 350mts. They take two evaluators, the first of which begins to test the voice “and” activating the timer. Immediately, this is directed towards the second evaluator who is to 250mts. Departure, who will be responsible for determining the final support evaluated when the timekeeper informed with “care and” the end of the test time. During the 40 seconds, the assessed should go as far as possible with maximum effort.
Registration: the distance covered in 40 seconds with an accuracy of 1 (one) meter is determined .
8. Test 4 x 10 Meters
Objective : To determine the Agility and speed.
Material: Soccer Field and Track Athletics 1 Evaluator, 1 Timer, Dial starting line and finish line.
Administration: a running track or football field, delineated at a distance of 10 meters is used. The evaluator, starts to test the voice “and” activating the timer. The performer must cover the distance of 10 meters 4 times will range between two dashed lines, being valid when the performer mark with his foot on the line every arrival.
Registration: The time taken to travel the distance from the starting signal until crossing the finish line is recorded in seconds and tenths of seconds.
According to the study carried out to determine the conditional physical skills required in the young Football 15 to 18 years and then make batteries indirect test that they were taking to assess these capabilities, approved developing a battery that respond to the specific physical dimensions for young Football.
This allows us to conclude that:
Basically the physical dimensions in football are the coordination, speed, flexibility, muscular strength, aerobic endurance, anaerobic endurance (alactic-lactic)
There is a variety of batteries both in Chile and in other countries that do not always measure the physical qualities that arise in young soccer.
In Chile there are few prepared with scientific rigor to allow physical assessment to evaluate the physical dimensions that arise in young soccer batteries.
That based on the above it is concluded in a shaped by valid, reliable and objective tests that allow us to evaluate the physical dimensions that develop in young players presented a methodology for easy development, non-invasive indirect test, inexpensive battery and simple performing by the performer and controlled by the trainer.
That according to the organization of such tests is necessary to advance in a linear study applying the test; and verify their specificity.
Established that these tests can be delivered other evaluations or measurements that complement this study.
We are already full at Christmas. At this time in which one has more time to practice your hobbies or spend on something else, from movie2k make a Top10 of the best movies – in our view – football for this Christmas enjoy some of the movies that have this wonderful sport as the main protagonist. For movie lovers and lovers of football, here you are some of the best films. The ranking goes from the post 10 to which we think is the best movie – or at least the one that we liked.
10 – The Longest Yard (The Longest Yard)
We started with a slightly loose film but just entertaining and sacándote a smile. Adam Sandler is a successful QB is with the back of having to enter the prison. There should form a football team to face the team of guards. Sandler just forming equipment and training him, with all kinds of people and all kinds of bad records. One way to spend a Sunday afternoon and laugh a little.
9 – Jerry Maguire
Jerry Maguire (Tom Cruise) is an agent of athletes who sees his life changes when he begins to rethink things and money. You need to change the way they work and where, and his only client is a second player (Cuba Gooding Jr.) who will always ask more and more difficult to meet their needs. One way to see a side of sport in general and football in particular and otherwise agent side.
8 – The Express
Another film that tells a true story. Again a story with racial integration as one of the topics. This is the story of Ernie Davis, the first black player to win the Heismann Trophy after a spectacular season as a running back to the orders of his coach, Dennis Quaid. The player at the University of Syracuse dazzled an entire country to end earning the respect of all despite the color of their skin and winning two titles with the University consecutively. We have before us again a story of overcoming, something very common in football, where everyone wants to get to the top.
7 – The Replacements (The Replacements)
The team of the Washington Sentinels suffers terrible news. A lock out. After that the team needs to ‘call’ amateur players to deal with the remaining games they post season. Keanu Reeves is one of those players who always dreamed of playing at the highest level and do not plan to miss this opportunity that has given the coach who must perform this hard work is Gene Hackman, who has a confrontation with the players who go to strike.
6 – Friday Night Lights
Film based on the novel by HG Bissinger, Friday Night Lights: A Town, a Team and a Dream. It has also been adapted as a series. Is the story of a football team seeking state victory. This is the Permian High Panthers of Odessa, Texas where football is almost a way of life. Billy Bob Thornton is embodied in the role of team coach, but always under the eye of critics but will try to lead the disunited team to win the title.
5 – Rudy, a challenge to glory
Surely the 70s was a decade that has inspired films for football. Rudy is a young man (Sean Astin – Sam Lord of the Rings) who dreams of going to the University of Notre Dame and no one has ever believed in him, but his dream is to play football under all things. Again a story of overcoming and winning to get your dreams. Really touching and motivation. Rudy gets to Notre Dame , and not abandon their dreams despite not having an athletic scholarship.
4 – Invincible (Invincible)
A film more than has been inspired by a real event, and again in the 70s This time is a boy Philadephia (Mark Wahlberg) who does not lose the dream of playing in the NFL despite his age. The city team, the Eagles, in order to change the image of the team and reap victories makes a test to those who sign up to join the team. There goes Vince Papale (Wahlberg). Cause feel and comes on the computer. Although you must suffer many rookies and bad behaviors of their peers get making its wayinto the team. Once again a story of overcoming in which it is shown that if you want something with strength and determination can get to get it .
3 – Are Marshall (We Are Marshall)
Again a film based on real events and in 1970. This time set in the College Football . Marshall University in Virginia, and his football team enjoyed great fame game until tragically whole team died in a plane crash. Jack Lengyel Coach (Matthew McConaughey) should take over the team of the University. And magnificent story of overcoming adversity binding to a university that came to star ingreat deeds. Amazing movie that makes you feel more Marshall.
2 – A typical Sunday (Any Given Sunday)
Al Pacino is embodied in a coach of football team the Miami Sharks. The film begins with the injury of veteran quarterback (Dennis Quaid). Tony D’Amato (Pacino) decides to take the field – it has no other option – the young and inexperienced Beamen (Jamie Foxx). This will worth many discussions with the owner (Cameron Diaz). Gradually D’Amato will influence the head of the young QB to be better and make the team, wearing an incredible losing streak, lift the head. This film gives one of the most famous speeches of motivation and often used film, starring Al Pacino. In my view , somewhat slow and sometimes boring, but fantastic story.
1 – Remember the Titans (Remember the Titans)
Magnificent film based on a true story and starring the great Denzel Washington. It is set in the State of Virginia in the 70 Moment in which the city and the country is in the process of integration of the black race. After the union of two schools (one white and one black) Herman Boone (Denzel) is called in to take over the team, divided by racism. Finally just amazing and forming a team capable of winning.Wonderful film that comes to thrill and makes you more love sport.
Play a game of football with friends helps you burn more fat , and gain more body mass to go out and run , according to research by the University of Copenhagen, Denmark.
They studied 37 healthy subjects , between 31 and 33 years of age, who were divided into two groups: some played soccer and others ran for 12 weeks, for an hour, three times a week.
To measure your effort, they were placed monitors heart rate chest and samples of his were compared blood and muscle tissue , taken before and after each game of football or race . The study found that runners lost 2% fat, while the players lost 3.7%, ie almost twice as fat . In addition, in the corridors it was modified just their muscle mass , while the players football increased almost two kilos.
In addition, the investigation showed that footballers have more fun, get tired unless you only run, and think both the fatigue and sore muscles because they enjoy most about their activity.
Moreover, playing football is also beneficial for bones , because with the accelerations, decelerations, jumps and twists, building increases bone by the body of the players.
Play football since before puberty favors the content and mineral concentration of the bone and gives them a larger size, so your femur grows to 23%, and 10% in the lumbar area of the spine , according to another study by Dr. Jose Antonio Lopez Calbet, University of Las Palmas.
Therefore, take the Pastillas para bajar de peso or typical peel or play an amateur can help you lose weight and strengthen your muscles and bones .
A priori, nothing, but we will check that they will find some similarity.
On the one hand, imagine that we have a physical business like a restaurant or a shop, and we decided to try their luck in the online world by creating a website through which users can know, research products, online reservation in the case restaurant or buy in the case of the store. Another possibility is that we are a puree player , ie only dedicate ourselves to online commerce, as it was until now Amazon .
Well, whoever we are , what matters is to get benefits from the online store , ie, score many goals and win many games , and this is not easy and is not achieved only with a good player. This is achieved with much training and with the contribution of various components such as front, the goalkeeper, defenders, coach and a set of good and varied plays. If we now find ourselves in the online world, we know that not only working much the SEO of our website get generate many conversions, which, in the case of the restaurant are the reserves, and in the case of stores will be sales. to ensure that our website reaches a sufficient benefit to offset the money invested, we need several players and pursue a strategy to complement these players, achieved score goals and win games.
A player who gets a lot of goals, ie a Cristiano Ronaldo in the online world is the SEM: Traffic quality with cost per click, paid to Google every time a user searches for information, out our ad and click. It is a short – term strategy.
A player who helps a lot to those who score goals and he also brand, is the SEO specialist: Quality traffic without cost per click , but here no one can guarantee results or positions, do not know when we will have results. It is a long – term strategy.
Influence that a good organic positioning of our site and good SEO of our website structure positively help our SEM, ie help the ads Google paid out the first retail cost, but not the reverse: the fact to pay Google does not mean that’s going to improve our organic positioning.
And more players we consider to be our triumph:
– Marketing of content : creation and distribution of quality content to attract and retain users in a defined audience.
– Marketing on social networks : gaining traffic to our website through social networks.
Without the support of all these players: SEO, SEM, content marketing and social networks We will be very difficult to score a goal!
– See more at: http://blogs.icemd.com/blog-los-otros-seo/el-seo-y-el-futbol/#sthash.2rzIKEho.dpuf
Most men are football fans, this is a phenomenon that occurs in almost everyone.If we see a rolling ball, no matter which party is concerned, we were smitten; as well as play football video games, read about football and, why not, we watched movies about this exciting sport.
In recent months much has been talking about maybe making a film about Lionel Messi and Pele has already confirmed that soon begin filming a movie about him, so thanks to the collaboration of free movies online on cmovieshd we took the opportunity to review the top 5 films about football .
With the leading role of Alberto San Juan, Ernesto Alterio, Natalia Verbeke and Maria Esteve, Football Days is a film director David Serrano that revolves around personal conflicts of a team of thirtysomething athletes, who will make the impossible to become in a local tournament champions. The tape had five nominations for the Goya awards .
A peculiar Spanish film adaptation, directed by Roberto Santiago and starringFernando Tejero , who will play Fernando, a frustrated archer who must assume great responsibility to replace the goalkeeper by a team of third division.The film is an adaptation of the book of Osvaldo Soriano .
We are possibly at the first football movie focused from the point of view of an umpire who in addition to suffering a deep depression, he will be forced to continue his life directing all kinds of parties and ignoring insults the audience.The film was directed by Alvaro Fernandez Armero .
British cinema gave us The Damned United , a drama inspired by real cases.Football has never been focused on the new concepts of Michael Sheen , who adds a different and original vision. In that sense, the black humor is the best ally for these films.
This is the latest football tape. Also starring actor Fernando Tejero and under the direction of David Marquis . In offside is a comedy co – produced between Argentina and Spain. History tells us the unfortunate events that happen in a football team. Hugo Silva, Diego Peretti and Patricia Montero also participate.
Have you seen any of these movies football ? What other movies about the sport you liked? Watch more movies you liked on putlocker.
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