A priori, nothing, but we will check that they will find some similarity.
On the one hand, imagine that we have a physical business like a restaurant or a shop, and we decided to try their luck in the online world by creating a website through which users can know, research products, online reservation in the case restaurant or buy in the case of the store. Another possibility is that we are a puree player , ie only dedicate ourselves to online commerce, as it was until now Amazon .
Well, whoever we are , what matters is to get benefits from the online store , ie, score many goals and win many games , and this is not easy and is not achieved only with a good player. This is achieved with much training and with the contribution of various components such as front, the goalkeeper, defenders, coach and a set of good and varied plays. If we now find ourselves in the online world, we know that not only working much the SEO of our website get generate many conversions, which, in the case of the restaurant are the reserves, and in the case of stores will be sales. to ensure that our website reaches a sufficient benefit to offset the money invested, we need several players and pursue a strategy to complement these players, achieved score goals and win games.
A player who gets a lot of goals, ie a Cristiano Ronaldo in the online world is the SEM: Traffic quality with cost per click, paid to Google every time a user searches for information, out our ad and click. It is a short – term strategy.
A player who helps a lot to those who score goals and he also brand, is the SEO specialist: Quality traffic without cost per click , but here no one can guarantee results or positions, do not know when we will have results. It is a long – term strategy.
Influence that a good organic positioning of our site and good SEO of our website structure positively help our SEM, ie help the ads Google paid out the first retail cost, but not the reverse: the fact to pay Google does not mean that’s going to improve our organic positioning.
And more players we consider to be our triumph:
– Marketing of content : creation and distribution of quality content to attract and retain users in a defined audience.
– Marketing on social networks : gaining traffic to our website through social networks.
Without the support of all these players: SEO, SEM, content marketing and social networks We will be very difficult to score a goal!
– See more at: http://blogs.icemd.com/blog-los-otros-seo/el-seo-y-el-futbol/#sthash.2rzIKEho.dpuf